"However, from the top, it was built to feel like a university startup built out of a dorm room.
I think it envied what Facebook had become, and wanted to emulate what they had done." attracted 100,000 UK students within six months of going live, according to Nardone.
In 2012, Nardone set out to build a social network for students called Unii from an office on Berkeley Street in London.
That's the Berkeley Street that adjoins the legendary Berkeley Square in Mayfair, where a nightingale once sang for Vera Lynn. The 28-year-old — who attended the £37,000-a-year Charterhouse boarding school before studying physics at Imperial College London — worked as a trader for Credit Suisse for a year before becoming a technology entrepreneur.
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