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There are obviously plenty of general dating sites to choose from but if you know you’re specifically interested in dating Russian women only, aren’t you better off on a site that caters to your needs?
On a Russian site, you don’t have to search through thousands of irrelevant, non-Russian profiles.
Keep your product’s major flaws out of the commercial.
The obvious points of picking photos are to make them (1) flattering, and (2) accurate.
I spend lots of time in this column and over at A(n)nals of Online Dating documenting the worst of the worst internet daters. But there are also some really good ones — and some mediocre ones that could be so much better if not for rookie mistakes.