But it claims to have more than 100,000 members in the UK.
Many of them are middle-class, many have young children.
I've been hearing my girlfriends discuss their wins and losses with a variety of online-dating phone apps, so I'm breaking down the newest means of tech-based courtship.
"I want a man with a personality and looks to take my breath away." These are the requirements of the dark-haired, dark-eyed, 37-year-old Asian beauty who has sent me her romantic wish list.
Despite this, she still seems keen to flirt with me.