The site underwent many changes in these years, which has helped it remain one of the top choices for Jewish daters.
JDate is a dating website from the Spark Network exclusively aimed at Jewish singles.
The matchmaking service was first founded in 1997, making it one of the very first online dating services.
That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.
Under this metaphor, members of a given service can both "shop" for potential relationship partners and "sell" themselves in hopes of finding a successful match.
Such sites earn revenue from a mix of advertising and sale of additional options.