Some may think it lacks the spontaneity of other dating sites – and you certainly can’t use it to get a quick date for the weekend.
The price and process mean only the dedicated remain – but equally, can lead to people dropping out mid-process.
Psychologists and dating experts guide you through each step of the process – including messaging, which is somewhat structured and scripted – and there’s an anonomisation function for calling.
There’s currently a 7-day free trial to communicate with matches for free until 1 January.
Whether it’s a failed relationship or the urge for a new beginning that has propelled you into the dating wilderness, online dating almost certainly has someone waiting for you. Match group now owns Tinder, Plenty Of Fish, Ok Cupid and, of course, Match, making it the biggest player in the online and app dating industry.